Signs of Recovery - The place of design in rebuilding social and economic capital post-Natural Disaster


Following the disastrous Black Saturday Bushfires in February 2009, Lake Mountain Alpine Resort was virtually razed, with only a handful of buildings left standing, and most infrastructure destroyed. As the key economic activity centre for the ravaged Marysville region, welcoming more than 200,000 visitors per year, getting the Resort up and running in time for the June opening of ski season was paramount to the rebuilding process. Having met the management team at the resort to discuss their signage upgrade only two days before the fires, Mike Heine and Steve Jones from HeineJonesStudio were called upon to design and project manage the production and installation of a suite of wayfinding signs to guide returning visitors safely around the resort, in time for opening day, less than 2 months away. What resulted was a project that distilled all that is good about the resilience of Australians in desperate times. The presentation will share the images, both before and after, of the signs of recovery, and how the rebuilding of Lake Mountain in preparation for the ski season assisted the healing process for an entire region.


Steve Jones has more than 20 years experience in the field of Graphic and Environmental design, the last 10 as one of the Creative Directors at HeineJonesStudio. Steve played a pivotal role in the development of the recent Lilydale to Warburton Rail Trail audit, and other key design projects including the renewal of Lake Mountain Resort signage, Mount Buller Summer Trails signage suite, Frankston Waterfront wayfinding, and numerous other projects of local and regional significance.