KRISTJAN SNORRASON

Lysterfield Mountain Bike Park and Trailmix: A small business operator's entrepreneurial partnership with Parks Victoria delivers sustainable success for Melbourne's iconic MTB Park.

With over 140,000 visitors a year, Lysterfield MTB Park is success story. As the venue for the 2006 Commonwealth Games MTB events, there was every possibility that if unmanaged, it would lack of relevance to the local riding community. "Trailmix" is an exciting new concept in outdoor recreation, encompassing a cafe, bike store, information centre and recreational services facility.

Kristjan Snorrason is the entrepreneur behind Trailmix. Kristjan will outline the process of developing a unique partnership with Parks Victoria that has seen this natural asset be sustainably developed, successfully marketed and continue to grow visitation through an innovative public/private business model.